DDG delivers 'That's My Ball'
Epic Records
The song went viral before it was fully released
Multi-platinum hip hop star DDG delivers his latest anthem, “That’s My Ball,” via Epic Records.
Tailor-made for the summer, the song has been viral even before an official release. DDG has been teasing fans with clips from the track on TikTok for the past week, and fans have been clamoring for him to officially release it. The song’s refrain (“that’s my ball”), a catch phrase for someone’s love interest, has become a popular saying after DDG coined the term during Streamer University. It has even been widely used on the new season of Love Island USA, highlighting its virality.
“That’s My Ball” is the latest hit from the prolific hip-hop artist. DDG delivered his album Blame the Chat this May on the heels of his unprecedented Twitch “Hit-A-Thon.” While DDG has always held a strong relationship with his fans via the internet and social media, he took things to a new level this spring, planting his flag firmly at the forefront of a vanguard of artists.
DDG took things into the stratosphere when he livestreamed the album creation process over seven days on his Twitch channel. During the livestream, where he was live 24 hours per day while he worked on the new body of work, he brought fans in on creating an album via the power of Twitch chat, workshopping his art with them. It saw producers and guest artists come by to write and record and collaborate with DDG in real-time, truly laying a blueprint for a new way of creating art. Fans gave feedback on lyrics, beat choices, and more, and saw a full 360 view of a week in the life of an artist completing an album– even doing media interviews and content while live, and culminated in him being the No. 1 live channel in the world on Twitch by the end, and reached a milestone subscription number. Highlighting his innovation, artists who came to record with him included Ty Dolla $ign, Rich the Kid, BIA, DaBaby, Wiz Khalifa, and more. The album includes the fan-favorite viral track “Pink Dreads,” which jump-started the journey to the release of Blame the Chat.
Over the last several years, DDG has vaulted to the upper echelon of the culture. With over a billion and a half streams across his catalogue, the artist has achieved RIAA certifications for several hits – including “I’m Geekin," “Arguments,” “Hood Melody,” and break-out smash “Moonwalking In Calabasas.”
