SuicideBoys, Bones share 'Now and at the Hour of Our Death' visual

SuicideBoys

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The dark, gripping new clip is available now

Independent rap titans $uicideboy$ and Bones have released a dark and gripping visual for their collaboration "Now And At The Hour Of Our Death." The track appears on $uicideboy$ upcoming fifth studio album, Thy Kingdom Come, arriving August 1st. The haunting, emotionally charged single blends hard-hitting raps with eerie lo-fi melodies, brought to life through darkly cinematic visuals that deepen the song’s raw intensity. Fans have been craving this collaboration since they first teamed up on 2014’s acclaimed record “Maple $yrup.”

Both artists will hit the road together on the upcoming annual Grey Day Tour, a massive 44-date arena and amphitheater run kicking off August 5th in West Palm Beach, Florida. Tour openers include rising New York rapper Joeyy and G59 mainstays Night Lovell, Germ, and Chetta. For the second year in a row, the tour will partner with mental health nonprofit PLUS1.

Thy Kingdom Come follows $uicideboy$ 2024 project, New World Depression, which debuted at No. 1 on the Top R&B/Hip-Hop Albums chart and the Independent Albums chart and Top 5 on the Billboard 200. The album gained 60 million streams on Spotify in its first week and debuted No. 13 on the Global Spotify Chart, with four tracks landing on the Billboard Hot 100. Thy Kingdom Come will also mark the first time the group features guest on an official studio album. As part of the album rollout, fans can expect a limited-edition merch drop via the G59 store.

Lead single “Self-Inflicted” hit No. 59 on the Spotify Global Chart and has already racked up over ten million streams, tapping into their early Soundcloud-era sound - dark, raw and relentless. Driven by heavy basslines and rapid-fire verses, the track is striking a chord with longtime fans while drawing a new generation of listeners.

In 2025 alone, Ruby da Cherry and $crim have already surpassed one billion on-demand streams. This follows a staggering 4.6 billion global streams in 2024 and more than 20 billion total streams over their decade-long career, cementing their status as some of the most-streamed independent artists in the world. In 2023, they ranked among Spotify’s Top Groups and were a Top 5 Most-Streamed artists on SoundCloud. Backed by one of music’s most dedicated fan bases, $uicideboy$ continues to evolve while staying deeply rooted in the underground culture that shaped them.

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